Can Trustpilot Reviews Be Removed?

Published October 30, 20263 min readBy the NegativeReviewsRemove team

Trustpilot is built on the idea that reviews come from genuine customers. That helps honest businesses, and it explains why Trustpilot rarely removes a review simply because a business dislikes it. But it does remove reviews that break its guidelines, and businesses have tools to report them.

Reviews that may be removed

Trustpilot publishes guidelines for reviewers and for businesses. Common reasons for removal include:

• No genuine experience. The reviewer did not use or buy from your business.
• Conflict of interest. Competitors, employees or people with a personal grievance.
• Fake or incentivized reviews.
• Illegal content, hate speech, threats or harassment.
• Personal information about employees or customers.
• Advertising or promotional content.
• Reviews about something else, such as a different company or a service the business does not provide.

Reviews that usually stay

Reviews that are critical but honest are the foundation of the platform. Examples: slow delivery, poor service, unmet expectations or a dispute about a refund. Even if you think the reviewer is wrong, the review reflects their experience. Reply and resolve it publicly.

How to report a Trustpilot review

1. Sign in to your business account and open the review.
2. Choose the report option and select the reason.
3. Add a short, factual explanation. Say what is wrong and, if you can, how you checked it. For example, "We have no order under this name or email."
4. Submit and wait. Trustpilot may contact the reviewer for verification.
5. If the report is declined, you can reply to the review and consider a further report only if you have new facts.

Evidence that helps

• Order or booking records, or the absence of any.
• Dates that do not match the review.
• Proof that the reviewer is a competitor or has a relationship with you.
• Screenshots of messages that show the reviewer broke guidelines.
• A clear timeline.

What does not help

Long emotional messages, accusations without evidence and repeated reports. Trustpilot reviewers read many cases, and a short, precise report is easier to act on.

Old Trustpilot reviews

Older reviews can be reported, but evidence may be harder to find, and the platform may weigh them differently. We review Trustpilot reviews from one day to fifteen years old, and we explain honestly if the case is weak.

Do not try these

• Offering a refund in exchange for deletion.
• Creating fake positive reviews.
• Pressuring the reviewer.
• Asking friends to mass-report.

All of these can damage your standing on the platform and your reputation.

When removal is not possible

Respond quickly and politely, fix the issue, ask satisfied customers to leave honest reviews through the platform's own invitation tools and keep your replies consistent. Our guide on how to respond to a negative review shows how.

Getting help

Our negative review removal service covers Trustpilot reviews. We prepare the report, handle follow-up and tell you honestly when a review is unlikely to qualify. We are an independent service and not affiliated with Trustpilot.

Frequently asked questions